Top Trends in Personal Branding Photography
Personal branding photography is more than just taking good pictures; it's about capturing and expressing your unique identity, values, and style.
This form of photography plays a crucial role in differentiating you in the marketplace, attracting your ideal clientele, and advancing your career or business.
Here's our take on the current trends and tips in personal branding photography.
Monochromatic Color Schemes
Utilizing a single color or shades of the same color creates a minimalist, sophisticated appearance. This approach can convey specific emotions like serenity, elegance, or professionalism.
For example, incorporating a monochromatic scheme across your website, logo, and photos can establish a cohesive, memorable brand identity.
Atmospheric Photography
Capturing the feel and ambiance associated with your brand can create a deeper emotional connection with your audience.
Techniques like creative lighting, use of shadows, textures, and filters can help forge a particular atmosphere, whether it's cozy, dramatic, or vintage.
For instance, showcasing your workspace or lifestyle in atmospheric photography can vividly represent your brand's essence.
Incorporating Hand-drawn Illustrations
Adding hand-drawn elements infuses a personal and creative flair. These illustrations can underscore your skills, hobbies, or passions, or introduce humor or whimsy.
For example, incorporating hand-drawn decorations in your photos or using them in logos and storytelling can add a unique touch to your brand.
Simple Maximalism
This trend marries simplicity with a touch of extravagance. You might choose understated backgrounds and colors but add striking elements like patterns or props. This creates a striking contrast and focal point in your photos, allowing your personality to shine through.
For instance, this approach can be used to highlight your personal style, products, or services.
Creative Cutouts and Surprises
Using inventive cropping or editing to create curiosity and intrigue. This technique can artfully conceal or reveal aspects of your photos, such as your face, products, or setting, adding a layer of mystery and showcasing your originality.
Complete a Brand Board
A brand board, visually representing your brand's elements, aids in planning your photoshoot and maintaining brand consistency. Tools like Canva or Pinterest can be instrumental in creating your brand board.
Define Your Brand's Descriptive Words
Understanding how you want your brand perceived helps in selecting appropriate photos. Use descriptive adjectives for your brand and let these guide your photo session's poses, expressions, and attire.
Draw Inspiration from Others
Gain ideas by observing what other brands and photographers do. Platforms like Instagram and Pinterest are great for finding inspiration that aligns with your brand style and audience.
Carefully Choose Your Photographer
Select a photographer with experience in personal branding photography and a portfolio that resonates with your brand style and niche. Ensure they are professional and easy to collaborate with.
Select a Meaningful Location
The location should align with your brand identity, niche, and audience, and also consider practical aspects like budget and availability. This could be at the photographer’s studio, an outdoor location, or your place of business.
Exude Confidence During the Shoot
Confidence attracts and resonates with clients. Techniques like listening to music, positive affirmations, or breathing exercises can help boost confidence.
Opt for Candid Photos
Candid shots, capturing spontaneous moments, can showcase your authentic and relatable side, and highlight your passion and enthusiasm for your brand.
